Hopefully you’ve learned by now that the QUANTITY of business cards you give or receive at a networking event is not important – it’s the QUALITY of those cards that really matter. Personally, I’d rather walk away with just a few business cards of people that I actually connected with than handfuls of cards of people that I happened to bump in to. So, rather than focusing on how many business cards you can grab or handout, or how many elevator pitches you can give, you’ll be far more successful if you look at networking as a way to connect rather than a way to extract value.
How can you do this? Remember two important laws of the universe:
You’ll see these rules again in any of my future blogs regarding networking because they are foundational to the human experience – and rarely seen as obviously as at a networking event!
So how do you change your pattern if you’ve really been used to doing all the talking. (HINT: It’s kind of like trying to stop smoking – it takes time and might even involve some pain, but the rewards are great!) Here are some quick tips:
Of course, be sure to follow-up with those you do make a genuine connection with – even if they may never be a customer or client. You never know what you could learn and, who knows, they could become your biggest referral source!