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What’s the Significance of 300/30/3?

Hi Everyone,

As we all know, accurate communication is a critical issue for all businesses, regardless of size. And when using electronic media, it’ important to be brief yet clear and concise. This month, I’d like to share some communications insight that I received from my friend, Josh Gordesky at Game Plan Communications ( that I think you’ll find useful. I did!

First though, the commercial (you know there has to be one, right?):

If you fall into one of the following categories, please continue reading. If you don’t, then accept my congratulations and skip on down to the value-added portion of this email:

1) You struggle to meet payroll every week; wondering if there is a less expensive way to accomplish the clerical/back office aspects of your business;

2) You don’t have employees or payroll to worry about, but you are overwhelmed and exhausted trying to keep up with your business; working 16-18 hour days and still falling behind. You’ve lost the joy and passion of being in business for yourself because it has become all-consuming. You’re missing family time, leisure time, and are wondering what happened to the benefits that you expected when you first made the decision to start a business!

3) You are at the point of impending failure! You are missing business opportunities and deadlines, failing to return calls, and basically dropping too many balls because you lack office support. You’re like that mouse in the wheel – just running and running and not getting anywhere! And you’re getting really tired!

4) You are doing all of your business on your cell phone and/or relying on an answering service or answering machine to interact with your customers. You want to appear more professional, but you can’t justify hiring in-house staff to help you.

If you see yourself in any of those categories, we may be able to help you, or at least point you in the right direction. Give me a call so we can sit down over a cup of coffee and have a chat. We’ll go over your situation and see if Daybreak’s model of an off-site clerical support team led by a Virtual Administrative Assistant is a fit. (If you’re worried about cost, don’t assume we’re beyond your reach – we have plans beginning as low as $200/month).

And if we’re not a fit, I can help to point you in the right direction. I hope I’ll hear from you so we can learn more about each others’ business.

Now, on to the VALUE ADDED SECTION: 300/30/3

Before I begin, I have to offer the following disclaimer: “DO AS I SAY, NOT AS I DO!!” By the time you finish reading this email, you’ll understand that I’m working on the advice you’re about to read, but I still have a way to go!!

When Josh Gordesky and I sat down a couple of months ago over a cup of coffee to learn about our respective businesses, he shared something that has stuck with me since then. (I love simplicity and this is so simple, it borders on profound!!)

What is 300/30/3?

300: Don’t use more than 300 words in an email. If you need more than that, then email may not be the best communication tool in this situation!

30: Don’t leave a voicemail longer than 30 seconds. Unless it’s a compelling message, most people stop listening by then!

3: Don’t take more than 3 minutes to explain your business. If you can’t make a compelling argument for your product or service in less than 3 minutes, then try a different approach. By the time you hit the 3 minute mark, you’ve pretty much lost your audience and you’ll see them getting itchy and making excuses to move on…

TO CLOSE: I’d like to continue the conversation here on the blog. Perhaps you can share some personal experiences of when an email or voicemail was too long? Or maybe when it was just right!! How do you respond to emails & voicemails that are too long.

Also, now you’ll understand why I started this with “Do as I say, not as I do.” Not counting this paragraph or the credits below, this post (originally an email) has 679 words! I hope you enjoyed reading all of them!!

And a special thank you to Josh Gordesky, President of Game Plan Communications (888-608-0999 – [email protected]), located in New York City!

Best regards,

Jeff Mehl