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THOUGHTS ABOUT SALES STRATEGY IN THE 21st CENTURY – Part 2

In the first installment of this 4 part series, I discussed the importance of focusing on the needs of the prospective customer.  Today I want to talk about providing clarity in order to help potential customers make a decision. One of the problems with potential buyers is that they are usually polite (which means they won’t let you know how they really feel about what you’re saying) and that they don’t always […]

THOUGHTS ABOUT SALES STRATEGY IN THE 21st CENTURY – Part 1

My house is over 90 years old, so electrical outlets are never where we need them. Several years ago I hired an electrician to install additional outlets in several rooms. As I was thinking about how difficult it would be to run the wires inside of existing walls and having them come out at just the right place; knowing that the attic and basement have decades of “accumulation” that would […]